Beauty Plus & Air Brush

Sports Theme

This was a special theme based on summer and the upcoming Paris Olympics trend. I participated in discussions for the promotional content and designed various filter-related materials, including typography, the app event page for the App Store and Google Play, as well as in-app pop-ups.

In app Filter Pop-up

Designed typography and filter displays to align with each filter’s style and theme, while also applying localized content provided by the marketing team for global content release. An interesting lesson I learned was that Arabic is read from right to left, so I adapted the design layout accordingly to enhance legibility.

Crayon Filter

This was the part of my experience where I achieved the greatest market impact🌟 shout out to the success of our filter development team as well. I designed the homepage display content and visual language for the Crayon filter, which received the highest number of API calls—409,865—in just one week after launch. This success led to the opportunity to expand the concept, and I created a pet-specific version, Crayon Paws, which maintained the filter’s popularity and attracted even more downloads.
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In the initial design phase, I experimented with various image-to-filter effects. Based on user preferences, I ultimately selected two character images for the homepage displays in Asia and the Americas, designing matching backgrounds and typography for each.

Special Theme – Pride Month

Designed Pride Month-themed text stickers and rainbow animated backgrounds based on seasonal themes, showcasing both single and group application effects.

SEO Official Web Design

In addition to mobile design, I also contributed to the web design, specifically by revamping the Retouch Photo Editor’s product display page. This redesign aimed to help users gain a more intuitive understanding of the product’s features.
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Direct link to website:
https://www.beautyplus.com/
https://airbrush.com/

Extension Design

Expanded the type to incorporate into various display contexts. In applying the font to exhibition posters and merchandise, I experimented with integrating the distinctive visual languages of different artists into the original font, such as incorporating metallic elements for Hajime Sorayama’s work. My ultimate goal is to amplify and better convey the artists’ themes and ideas while retaining the core style and meaning of the font.

Exhibition Material Design

Applied typography in various forms for Pipilotti Rist’s exhibition, drawing from the exhibition’s visual language. To align more closely with Rist’s work, I experimented with glitch-type variations, echoing the theme of breaking clichés and exploring experimental methods.

Type Design

The font visual expression was inspired by unique asymmetrical oar and traces left by the pause of a pen while writing. As the stroke weight shifts from heavy to thin, this typeface coupled with strength and gentleness in one form.

Brand Identity

Features

-Information Page

Get an Overview

The Information page is where verified individuals can post information, ranging from the entire job search process to sharing interview experiences among peers. Users can access the career-related information they want to learn about through search, as well as the latest updates on their subscriptions.

-Activity Page

Stay up-to-date

The Activity page offers comprehensive information on career-related activities. By browsing and adding them to their calendar, users can keep track of and participate in activities that interest them.

Additionally, the top of the page features a direct link for scheduling appointments with the school’s career center, helping users to prepare in advance for the events.

- Support Page

Join in a Study Group

Users can meet buddies with similar goals on the group page and mutually encourage each other, working together towards their objectives. At the same time, users can customize or accept challenges in the “Challenge” section to push even harder.

-Profile Page

Get an Overview

Research

After doing the online research, I found that most people’s plan after graduation is to seek employment at a company first, and they feel anxious about it.

Interview 1 — Peers

Through surveys and interviews with peers and staff from my school's career center, I discovered that the main factors contributing to job search frustration are poor time management, a lack of understanding of market demands, insufficient awareness of opportunities, and fear prior to the actual job search.